A Brussels Threesome: Ket.Official, L’Emaillerie Belge & Brussels Beer Challenge

The Brussels Beer Challege is thrilled to announce an exciting collaboration between the Brussels Beer Challenge and two renowned Brussels enterprises: Ket.Official and L’Emaillerie Belge. Both Brussels-based brands share our commitment to high quality, making this collaboration a perfect fit to celebrate the creativity and craftsmanship our city is known for.

Ket.Official is known for its playful streetwear rooted in Brussels slang. Together with Ket, we’ve designed a unique and eye-catching sweater that’s sure to appeal to both beer lovers and fashion enthusiasts. The sweater features the fun slogan “Niet zievere, preuve,” which translates to “Don’t whine, just taste” in Brussels dialect. It perfectly reflects the laid-back, enjoyable atmosphere of beer tasting, while still highlighting the professionalism we bring to the Brussels Beer Challenge.

L’Emaillerie Belge is renowned for its timeless quality of enameled steel and authentic craftsmanship. They transform objects and signs, piece by piece, into true gems, ready to shine for decades. Since 1923, they have overseen the entire process from start to finish in their Brussels workshop. Together, we have developed a unique enamel sign for the award winning breweries of the Brussels Beer Challenge. These signs are designed to be proudly displayed in brewery taprooms, offering a lasting symbol of their achievement and adding a touch of prestige to their space. The signs exude a sense of class, durability, and enjoyment.

Together, we are blending the best of beer culture, urban fashion, and traditional craftsmanship. Because who says tasting beer, creativity, high quality and celebrating “Brusselitude” can’t be both serious and seriously enjoyable?